|
Oct 16, 2024
|
|
|
|
MK 302 - Marketing Research Reviews the identification, collection and analysis of data for the marketing process. Strengths, limitations, environment, and evaluation of research in the marketing process are covered. Emphasis is placed on the formulation and implementation of a marketing research project.
Prerequisites & Notes MK 201
Credits: 3
Add to Portfolio (opens a new window)
|
|