Dec 30, 2024  
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2011-2012 Saint Joseph’s College Online [Archived Catalog]

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MK 302 - Marketing Research

Reviews the identification, collection and analysis of data for the marketing process. Strengths, limitations, environment, and evaluation of research in the marketing process are covered. Emphasis is placed on the formulation and implementation of a marketing research project.

Prerequisites & Notes
MK 201

Credits: 3


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