Nov 21, 2024  
2010-2011 Undergraduate Catalog 
    
  Catalog Home
  General Information
  Contact Information
  Admission
  Tuition and Fees
  Financial Aid
  Academic Information
  Departments and Programs
  Programs
  Courses
  College Policies & Procedures
  Academic Resources
  Online Programs
  Request Information
  My Portfolio
HELP
2010-2011 Undergraduate Catalog [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BA 406 K - Branding and Brand Management

Credits: (4 credits)

We will explore branding and brand management through lectures and a practical, hands-on approach. You will understand the essence of a brand, the elements that shape it and how you interact with your customers through your brand. The aim is to make these concepts relevant for any type of organization (public, private, sports-related, etc.)


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)