Nov 15, 2024  
2010-2011 Undergraduate Catalog 
    
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2010-2011 Undergraduate Catalog [Archived Catalog]

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MK 307 - Customer Service

Credits: (4 credits)

Introduces the student to the increasing role of service in providing superior value to the customers. Explores the critical importance of leadership, empowerment, and a holistic and comprehensive approach to designing an operating environment or culture in delivering superior service. Specific areas of investigation will include customer value, customer loyalty, core service attributes and service reward systems.


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