Sep 07, 2024  
2006-2007 Catalog 
    
2006-2007 Catalog [Archived Catalog]

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MK 302 - Marketing Research


Reviews the identification, collection and analysis of data for the marketing process. Strengths, limitations, environment, and evaluation of research in the marketing process are covered. Emphasis is placed on the formulation and implementation of a marketing research project.

Credits: 3



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