Business Communication is an interdisciplinary major designed for students who want to focus on the branding, e-commerce and digital technology needs of modern business. Business courses will educate students in marketing, management, branding and social media, while communications courses will include writing and public relations, web design and digital media.
Completing this degree program will provide students with:
Knowledge and understanding of contemporary communications theories, practices and trends.
A facility with digital applications and tools for authoring, editing, assessment and publishing of media content.
Career and graduate school preparation.
An understanding of the socio-economic impact of social and industrial media on U.S. society.