Apr 27, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [Archived Catalog]

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MG 335 - Customer Service Management

Credits: (4 credits)

This course examines the role of customer service in achieving a firm’s long-term goals and how customer service provides a hard-to-replicate competitive advantage.  The course reviews the service attributes customers most desire and how companies can change their internal operations to meet the customer service needs.  Specifically, the course explores the principles of both world-class leadership and human resource policies and how both are essential to delivering great service.  The course includes the development of a hypothetical business and an associated service strategy.

Prerequisite/Corequisite
MK 201


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