MK 401 - Marketing Management

1. Analyze the strategy of a company and develop a marketing plan to achieve strategic goals;
2. Create marketing tactics aligned with big data analytics;
3. Formulate a loyalty program to achieve marketing objectives;
4. Compare and contrast business-to-business (B2B) and business-to-consumer (B2C) approaches to marketing;
5. Decide the best approach for branding a company;
6. Develop a plan that takes an organization through the process of market segmentation to targeting and positioning its brand;
7. Create a marketing strategy for an organization relative to the competitive marketplace;
8. Integrate ethical ideals into marketing strategy through plans related to sustainability conscious capitalism and other areas of corporate citizenship;
9. Propose a pricing strategy for an innovative product or service;
10. Formulate an integrated marketing communications (IMC) plan;
11. Develop a marketing plan for a company expanding internationally.