MK 301 - Integrated Marketing Communications

1. Understand the marketing communications framework;
2. Identify the mission, vision, objectives and strategic plan of a company and how these elements play a role in marketing communications;
3. Be able to collect the appropriate company data and information to accomplish marketing communications objectives;
4. Conduct and analyze primary research;
5. Define target audiences and create applicable messages;
6. Create a professional marketing communications plan for a “live” client;
7. Utilize various forms of communications in business settings.