May 02, 2024  
2010-2011 Undergraduate Catalog 
    
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2010-2011 Undergraduate Catalog [Archived Catalog]

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BA 406 C - E-Commerce

This course will expose students to the latest thinking on enhancing your business results through the use of e-commerce. We will explore methods for creating an Internet strategy within the concept of the company’s overall strategy. We will also use the value chain to explore numerous e-commerce tactics and tools that can be deployed to enhance revenue in both the short and long-term, reduce expenses, provide better customer service, and enhance relationships with suppliers and customers.


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