May 26, 2020  
2010-2011 Saint Joseph’s College Online 
    
2010-2011 Saint Joseph’s College Online [Archived Catalog]

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MK 201 - Introduction to Marketing


This course is designed to introduce you to the concepts and techniques of global marketing, as it impacts you as a consumer and as it impacts businesses.

MK 201 emphasizes basic decision-making tools and analytic processes used by the marketing manager.  Topics include product policy and new product development; distribution channels and systems; personal and mass selling techniques; pricing; promotion; and marketing program implementation.  Emphasis will be placed on the formulation of a comprehensive marketing plan for a product or service that the adult learner selects and will bring to market.

During the course, you will practice some analytical and creative skills to build a Marketing Plan for a small business or nonprofit venture of your own, or a product or service offering of your employer.  More work will have to be done, particularly in financial projections, before you can “go to the bank” with a plan, but the course will give you a model on which you may get started.

Credits: 3




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