May 02, 2024  
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2010-2011 Saint Joseph’s College Online [Archived Catalog]

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HA 605 - Health Care Marketing

Relates key marketing functions to the health care industry. It integrates health care services development with promotion activities, pricing, and the distribution of services. Emphasis is placed on the managerial aspects of marketing strategies necessary for survival in a competitive marketplace. Further attention is given to the design of services and programs that respond to market interests and consumer preferences.

Credits: 3


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