Apr 24, 2024  
2006-2007 Catalog 
    
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2006-2007 Catalog [Archived Catalog]

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MK 201 - Introduction to Marketing

Emphasizes basic decision-making tools and analytic processes used by the marketing manager. Topics include product policy and new product development; distribution channels and systems; personal and mass selling techniques; pricing; promotion; and marketing program implementation. Emphasis will be placed on the formulation of a comprehensive marketing plan.

Credits: 3


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